Mourning That What Never Was

"The coolest place that never existed."

That's how JB described this picture and I have to say he's spot on.


Nattily-attired, well-groomed gents drinking whiskey and watching hockey (and only hockey) in a classy mid-century bar. It really don't get much cooler than that.

The picture is from a post called Men Who Plan Beyond Tomorrow!, which features a series of 1940s magazine ads from Seagram's seeking to show what the future would hold through the visionary eyes of men willing to wait for their whiskey to properly age. Alas, such a scene as shown above did not come to pass (unless at a undisclosed location in Canada). Who can argue that our world is not poorer without it?

SISYPHUS ADDS: The prognostication here is decidedly mixed. Kudos for predicting future sports bars and flat screen TVs, but thumbs down for failing to anticipate that future hockey goalies will wear masks.