On the way to work every day I drive past a billboard sponsored by some pro-life organization. It carries the message "An Embryo Is A Baby." Underneath the message is a picture of a very cute baby. No one who saw the picture would deny that it was a baby. The problem is that the message isn't "A Baby Is A Baby," so the image does nothing to advance the argument.
How about this instead? Get a state of the art ultrasound photo, one of the new 3D, HD variety that clearly shows the proof of life inside the womb. The little fingers, toes, lungs, heart, etc. On top of the picture ask the simple question, "What Is This?" Underneath the photo, two check boxes.
One with the choice "An unviable tissue mass."
The other with "A baby."
Simple, straight-forward, and effective.
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