Wednesday, June 30, 2010

A Matter of Taste

Interesting article in yesterday's WSJ on how dames may be better beer tasters:

"We have found that females often are more sensitive about the levels of flavor in beer," says Barry Axcell, SABMiller's chief brewer. Women trained as tasters outshine their male counterparts, he says.

Makes sense to me. Most women have a keener sense of smell than men and seem better at picking up on subtle flavors in food and drink too. Of course in our eternally-PC world, some refuse to recognize what's right in front of their noses:

Other brewers are reluctant to say whether women make better tasters. Carlsberg A/S, the Danish brewer, says a test of its tasting panelists this year showed its women outperforming the men. This "surprised us," says David Burgess, group quality director. Nonetheless, he says, "our view is there is no difference between men and women."

And that corporate "view" will not change no matter how much evidence is compiled to refute it. That belief that there are no differences between the sexes is dogma which cannot be questioned or challenged.

The ridiculous lengths that reporters will go to find an opposing view in order to manufacture conflict in a story are on full display here:

Some male beer drinkers doubt that women are better, too. "It doesn't seem credible," said Carlos Lopez, 22, while sipping a glass of Leinenkugel's Summer Shandy one recent afternoon at Stocks and Blondes, a Chicago bar.

And hey, no one can question the credibility of a barely legal Chicago a-hole spouting off in a bar.