Nike Puts Bauer Hockey Equipment Unit Up for Sale, NYT Reports:
Nike Inc. put its Bauer hockey equipment unit up for sale, having failed to promote the brand, the New York Times reported.
Selling Bauer, which has annual sales of $160 million and was acquired from Canstar Sports in 1994 for $395 million, isn't expected to affect Nike's financial results, the newspaper said.
Analysts said Nike may be unable to recover even half the amount it paid for Bauer, according to the Times.
Ouch. Growing up and until quite recently, I was always a Bauer skates guy. In those days, it usually came down to Bauer or CCM, although a few rebels would opt for something outside the mainstream like Daoust (with blue blades for the truly daring).
Now, I'm quite happy with my pair of Eastons. I actually tried a pair of Nikes some time back. It was not a happy consumer experience.
Best case scenario would be for someone with a true interest in hockey to buy Bauer. Anybody got a spare $200 mil laying around?
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