Al Gore, Cameron Diaz throw weight behind "Live Earth" concerts to fight climate crisis:
MUMBAI: Detailing an effort to engage billions of people across the globe, Kevin Wall, former US VP Al Gore, Pharrell Williams, film star Cameron Diaz, and the MSN Network have launched Save Our Selves (SOS)--The Campaign for a Climate in Crisis. The announcement was made at the California Science Center.
SOS is designed to trigger a global movement to combat our climate crisis. It will reach people in every corner of the planet through television, film, radio, the Internet and Live Earth, a 24-hour concert on 7/7/07 across all 7 continents that will bring together more than 100 of the world's top musical acts. Live Earth alone will engage an audience of more than 2 billion people through concert attendance and broadcasts. MSN has partnered with SOS to use its reach to make the Live Earth concerts available across the globe.
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