Wednesday, April 25, 2007

Do Yourself a Favor

Star Tribune columnist Patrick Reusse on Monday, alerting us to a PR stunt being promoted as a story and warning us away from any lazy media outlets who try to pass it off as news:

The Wild dispatched an alarm Monday to local media outlets, inviting coverage of a "unique photo story": dismantling the boards and removing the ice at Xcel Energy Center. If you see a tape of this on a local TV station today, do yourself a favor and never watch that station again.

The lead for Star Tribune columnist Nick Coleman's column on Wednesday:

The ice was tougher than the team. Tuesday was "ice-out" day in the State of Hockey Rinks, with workers at the Xcel Energy Center in St. Paul removing the ice surface that was laid down last September and that, with luck, could have lasted until June.

Yes, it's a column about removing the ice at Xcel Energy Center.

Looks like Star Tribune columnists don't read each other. And neither do any editors. Maybe they've already taken Reusse's advice themselves.

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