Is anyone else freaked out by Little Dick Enrico, the pint-sized protege for Second Wind Excerise's ad campaign?
Look at this. That just freaks me out, man.
Here's another. What the hell is going on?
And one more just in case you aren't weirded out yet.
The sight of an infant with a fake mustache and toupee may be a little off-putting, but company President Dick Enrico knows what he's doing. A couple years ago the Wall Street Journal ran an interesting piece on him. He's had quite a go of things in his business life.
Mr. Enrico was never short on ideas, but it took a long string of failures for the 64-year-old entrepreneur to learn how to create a lasting success. Throughout his 46 years as an entrepreneur, he has started about 20 businesses that have folded or been sold at fire-sale prices, including a water-bed retailer, a parking-lot striping service and a franchise that helped people quit smoking.
One business, United Crane, sold vending machines with tiny cranes that picked up stuffed animals. In another, Mr. Enrico sold kits to make backyard-storage units through a company called Handihut. The pitch: "The storage solution to garage pollution." His water-bed stores, called Aqua Knight, promised customers that "a knight on water is a night to remember." All of the companies went under.
This guy has wrecked more businesses than the smoking ban. But like a good American, he kept at it until he came upon the idea of selling used exercise equipment (he later added new equipment as well). This idea has now grown into a company that does $50 million a year in sales. Not bad for a former loser.
But Little Dick still freaks me out.
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