Monday, January 23, 2006

Killer Promotion

It seems like only yesterday we were all caught up in the excitement of the Star Tribune's marketing promotion for naming the new baby dolphin at the Minnesota Zoo. We are sad to report, that promotion now sleeps with the fishes.

Over the weekend, little Harley leapt to his death. Investigators are no doubt looking into the cause. Maybe it was an accident, as preliminary reports indicated. But could it have been a suicide? The pressure of being the Star Tribune dolphin must have been immense and we know the sad downward spiral of child stars in this culture. Or could foul play have been involved? Does anyone know the whereabouts of Pioneer Press columnist Craig Westover at the time of death? It seems to me a guy from a competing newspaper using the alias "Captain Fish Sticks" might have an interest in several hundred pounds of free fish meat.

As CNN's Jack Cafferty is fond of saying, who knows? We'll let the authorities figure that one out.

But we do know the need to promote newspaper sales never ceases, even in death. And what better way to market the usefulness of the Star Tribune than by wrapping Harley in copies of the front page from the last 6 months of before he is lowered into the ground? I can see that image in the TV commercials now. Voiceover: "The Star Tribune, serving you from cradle to grave." I think I smell a Clio award.

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