Such A Lovely Audience
A survey conducted by the folks at Blogads provides some insight into the type of people who are reading blogs:
This year, 30,079 blog readers responded.
Last year, 61% of responding blog readers were over 30 years old. This year, 75% are over 30 years old.
Last year, 40% had family incomes greater than $90,000. This year, 43% exceed that figure.
Year over year, some figures are remarkably stable. One reader in five is a blogger. As was the case last year, exactly 1.7% are CEOs. Almost the same number (44%) spend more than $500 for air tickets. 86% purchased music online, last year and this.
Can you say "demographic sweet spot"?
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