Wednesday, July 23, 2003

He Gets It

The confluence of talk radio and bloggers continues. Today I heard Charles Johnson from Little Green Footballs on the Dennis Prager show. It was quite entertaining to listen as Charles took calls from around the world (and Cleveland), many of them from fellow bloggers or fans of his site. When Dennis would announce the callers name and city Charles would usually already know who the caller was before they even began to speak. Prager's producer referred to Johnson as a "giant", a description that Prager seemed to endorse wholeheartedly. He also recognized that in addition to getting good show material from bloggers such as Johnson, they could also help spread awareness of his talk show and increase his listenership. Prager joins the ranks of talk show hosts like Michael Medved and Rush Limbaugh who have recently come to understand the value of bloggers. Of course the farsighted Hugh Hewitt was on to the blogsphere many moons ago and has wisely embraced the emerging media form with open arms.

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