A Whole New Paradigm Of Synergy
John Hawkins at Right Wing News conducted a lengthy (but extremely interesting) interview with Hugh Hewitt which concluded with Hugh giving us a look at the future of talk radio:
Hugh Hewitt: Yes, I want to say that I think talk radio is changing. The rising talk stars are Prager, Medved, myself, & Hannity. We're gaining market share really quickly. Rush already has market share, he can't get any bigger -- but who's advancing on him? Michael Savage has had some success, but I don't see that as long lasting. I see the success of Hannity, Prager, Medved, & myself as built upon the new information technology. The smarter the host, the better the show, the greater the audience. Knucklehead radio is going to go away and in its place...if I were a thirty year old like you, I'd find a radio show to match with my blog because the synergy is overwhelming.
I agree with nearly everything the Commissioner says except his inclusion of Sean Hannity in the group of rising talk radio hosts. Hannity has enjoyed success in crossing over from television to talk radio so far but I don't think he has what it takes to last. He's a solidly conservative voice but he's just not all that entertaining or engaging. I regard him as a Rush Lite, lacking both Limbaugh's impeccable senses of humor and timing, which are critical components in Rush's long term success. Without them Hannity will not be able to break through to a wider audience as Rush has.
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