Monday, July 09, 2007

The Whole World Wasn't Watching

In fact, hardly anyone was:

NBC's three-hour primetime "Live Earth" special, which included highlights from Saturday's global concerts, failed to generate much enthusiasm in the ratings.

The estimated 2.7 million viewers was slightly under the 3 million viewers NBC has averaged on Saturday nights in the summer with repeats and the Stanley Cup hockey playoffs on what is already the least-popular night of television.


Any time your TV ratings about being compared to the NHL, you know you're in trouble. I guess the good folks at MoveOn.org fell a bit short of their claim that TWO BILLION people would be participating in Live Earth around the world.

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