Bringing The Heat

To CBS. A source that wishes to remain anonymous provides a list of general managers of CBS affiliates in the United States (sorted in alphabetical order by city). Along with their e-mail addresses and phone numbers. Let your fingers do the walking.

Craig from Lead and Gold suggests another approach to CBS advertisers:

Just as an FYI, an email or letter to the local dealership of the car companies can have a big impact compared to an email to the home office. Dealers have a lot of veto power and indirect influence on advertising spend and placement. And dealers are not used to being in the middle of this kind of controversy.

As always, polite, non-threatening, language works best.......

Of course. Anything else would be uncivilized.

And Faye e-mails to add:

Thanks for the list of CBS ads. I have 2 Sprint cell phones and the contracts expire in about 3 months. I just wrote to them and told them I will not renew the contracts as long as they continue to advertise on 60 Minutes or until Dan Rather issues a retraction of the story.

On tonight's CBS Evening News, the advertisers were:

Pillsbury
Capital One
Windex
Nexium
Zocor
Shuteye.com
First Alert
Maalox
Quaker Oats
Singulair
Fabreeze
Wal-Mart

I've gone on most of their websites (at least all the ones that I actually use their products) and told them I will not use their products anymore. If you want to publish this list to your website, please do. I think the only way we'll ever get CBS to retract the story is to hit them in the pocket book.

Hit 'em where it counts.