The Eyes That They Prize
John a.k.a. Policy Guy e-mails to point that cancelling your subscription to the Strib hurts the paper in more ways than you may realize:
Your blog comments today about subscriptions to the Star-Tribune reminded me of a recent tour I made of their printing plant. Before we wandered through the enormous rolls of newsprint, we had a 10-15 minute introduction by the tour guide. She said something like this: 20 percent of the revenue of the paper comes from actual subscriptions. The other 80 percent comes from advertising.
In other words, a person's greatest contribution to the Strib's top line is not the semi-annual check, but the lending of eyeballs for the next circulation bureau audit. So even if you think you're not kicking much into their treasury with your subscription, think again.
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