Catching The Next Wave?

WSJ.com - Noted Microsoft Blogger Scoble To Join a Podcasting Start-Up(sup req):

Robert Scoble, a Microsoft Corp. employee who became one of the best-known corporate bloggers, is leaving the software giant to take a job at a podcasting start-up.

Mr. Scoble will become a vice president for media development at PodTech.Network Inc., a Menlo Park, Calif., company that produces and distributes podcasts -- audio programs available on the Web that can be downloaded to computers or personal music players, such as iPods. Many podcasts are now evolving to include video, and Mr. Scoble, 41 years old, said he will be working on new video shows at PodTech as well as other offerings.

Mr. Scoble's job title at Microsoft was technical evangelist, a role that typically involves promoting a company's products to other companies. But his widely read blog -- called "Scobleizer" -- broke new ground by sometimes criticizing Microsoft's products, a tactic that helped build the company's credibility as Web logs evolved into a news medium and a tool for corporate public relations.