Mmmm…Grotesquely Misshapen Rodent Heads
The new Quiznos television ads amuse me. Greatly. They feature what looks like two rodents, both of whom have grotesquely misshapen facial features. One of the little guys sports a black derby and the other (the one maniacally strumming a guitar) wears a pirate hat. As they bounce happily around the screen they sing the praises of Quiznos’ toasted subs.
I’m not sure why, but I break into uncontrollable fits of laughter each and every time I see one of these. It could be that I am deranged. Atomizerette is, in fact, convinced that this is true (it’s too late, sweetheart, you already said yes and I’m holding you to it). It could be that I have an affinity to musically challenged rats wearing hats. Doubtful, as I believe that my exposure to such creatures is limited to these thirty second spots.
I think what I like about these ads is that they are clever, which is refreshing. Nobody gets hit in the groin. There are no farting horses. And, best of all, they don’t resort to co-opting a tiresome oldie tune out of sheer laziness. Seriously, how many Cadillac owners out there are tooling down the road listening to the dulcet tones of Robert Plant screeching out the lyrics to “Rock and Roll”?
Perhaps this ad appeals only to deranged, white males in their upper 30’s who spend their free time watching bad reality TV programming, drinking gin and publishing their every thought (no matter how inane) on the web for the entire world to read. So be it, but every time I see a rat playing a guitar, I’ll be thinking of Quiznos.
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