Fraters Libertas

That's Advertising

After reading JB's post about the latest in pizza innovation last night I was left with one overriding feeling.

Hunger.

Now I wasn't actually hungry having eaten a fine dinner just a few hours earlier, but seeing that gorgeous pic of pie got me to to drooling (and I don't even like Pizza Hut). And thinking. Thinking that the most effective category for internet advertising may just be food. Fast food.

Think about it. You're cruising around the 'net, either at work or at home. You click over to Fraters and are delighted to find Atomizer's most recent Separated At Birth or Saint Paul's dish on the latest Coleman-Billings marital spat. While you're reading, you can't help but notice that on the left side of the page there's a mouth watering shot of a succulent Wendy's bacon double cheeseburger, or a chulupa from Taco Bell, or the aforementioned pizza from the Hut. Unlike TV, the image doesn't flash in front of you and then disappear after thirty seconds. It's there for as long as you are, tempting you, calling you with its siren song of greasy goodness.

If you're at work and getting ready to head for lunch, you now know where you're going. If you're at home, the local Pizza Hut is only a phone call away (or in some cases an order form on a web site).

In the past we've shied away from getting into advertising on our site, believing that the unseemly appearance of web ads weren't worth the very few shekels that would result from hosting them. But if we're talking food, we're talking a whole new ballgame. Throw a few 'zas our way and we'd sell our very souls (or at least Atomizer's-I think I've still got that receipt around here somewhere).

So Taco Bell, Pizza Hut, Wendy's, KFC, and any other fast food chain that's out there; we're ready to talk. We've got the space and, if our most recent market research surveys are to be believed, we've got the right audience for what you're pushing. Fraters and fast food. Talk about synergy.