I'd Like To Teach The World (To Vote Bush)
I'm reading Buck Up, Suck Up And Come Back When You Foul Up by the two most hated Dem hacks of all time, Paul "Aint too proud to" Begala and James Carville.
Naturally, I disagree with their politics, but these are undeniably successful people in one of the nastiest and most competitive arenas imaginable.
At one point they compare business to politics and make the point that in politics there's no such thing as market share--you either win or lose. You can't be successful in second or third place like business:
...That's why politics is so often negative; it's an all-or-nothing game. Believe us, if you could only buy one brand of soft drink--and you were stuck with your choice for four years--the cola wars would make political combat look like a Girl Scout jamboree.
Coke's ad would say:
Pepsi. The Choice of a New Generation...of Cancer-Infested Rats. That's right. In a scientific study, rats that drank pepsi became riddled with cancer--pretty much immediately. Coke, on the other hand, did not cause cancer in rats. So the choice is yours: Drink Coke and live--or drink Pepsi and die a slow, painful death.
After viewing Bush's new TV ads, I'm not sure he's on board with Carville and Begala's philosophy. He's taking the High Road, which is understandable. But will it be effective?
It would be interesting to see what a "John Kerry Is A Moral Degenerate And Will Ensure America's Destruction" type ad would do.
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