Monday, January 05, 2004

Demographic Sweet Spot

If Atomizer ever makes the leap to the "mainstream media" this is where you will likely find him.

UPDATE: There's some fairly interesting background on the founding of the magazine:

Rich, a former action-adventure novelist whose book contract was running out, wanted to start a magazine.

He was into philosophy at the time, and the magazine was going to be the "Modern Nihilist." Then it hit him: Who's going to read that?

"This isn't going to fly," Rich recalls thinking. "I should write something I really know about."


The Steven Wright style jokes almost write themselves.

Yeah, I was going to subscribe to 'Modern Nihilist' and then I thought,

"Why bother?"

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