Monday, February 09, 2004

Kast Of Millions

When did the Grammys turn into the Teen Choice Awards? Outkast? Beyonce? Justin? Is there one adult in the country that listens to such music? I'm trying to imagine someone, say in their thirties at a record store walking past the Outkast album that was voted "Album Of The Year" last night and saying to themselves "Outkast, yes, that will be a good choice for my entertainment dollars."

But, as happened with Bonnie Raitt and Nora Jones over the past few years (and before that Christopher Cross) once someone wins a grammy their record sales soar as people flock to stores to hear what all the fuss is about. Somehow I doubt Outkast will get the same volume as Nora out of this win, but there will still be a certain percentage of those who will buy this CD as a badge of their open mindedness and musical sophistication.

Hipsters like the Strib's John Remenschneider have to know that Outkast is a joke, but I doubt he will make much of a stink out of their win.

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