Tuesday, February 03, 2004

This Is The Age Of The Expanding Man

You've got to hand it to Pizza Hut. Just when you think it's all been done with the pizza pie (one of my truest companions over these last few tumultous years)...wait, I'm feeling that great line from Dumb and Dumber after Jim Carey explains to Jeff Daniels that he has traded their van for a mini-bike while they are trying to travel across the country and Daniels retorts "Just when I didn't think you could be any more stupid, you go...AND TOTALLY REDEEM YOURSELF!"

Ahem, back to the post at hand. Pizza Hut. They have come out with a new pizza scheme called 4 For All. Now it kind of sounds like a bizarre amalg of an SUV and a Boy Band, but the concept is four small square pizzas slid into one large pizza box.




The idea seems to be that now everyone can have exactly the kind of pizza they want! No more picking off offending pepperonis and flinging them at your brother. No more plucking unwanted black olives with a butter knife and discarding them like minature used tires. Much like how each family member retires to their own rooms with their own TV's and DVD players for the evening's entertainment, now everyone can have exactly what they want on their pie.

The idea intrigues. How could it not? I imagine scenarios where I eat two or three of the four and take one or two to work the next day for lunch. And the key will be that the pie has kept it's structural integrity--unlike those sad, unconsumed pieces left from a whole round pie; they've always kind of felt like yesterday's news.

No, this isn't an ad. More of a public service than anything. As a strong believer in the free market pizza system, I want to alert our Fellow Travelers when I discover the cutting edge of pizza technology.

Enjoy.

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